SHP Strategic Communication and Marketing Office
The office of strategic communication and marketing supports the mission and vision of SHP and its departments, programs and offices. We support MU strategic priorities and the SHP Strategic Action Plan, in addition to serving as strategic partners in marketing and communication activities throughout the school.
Areas of Excellence:
Advertising: We offer assistance with budgeting, planning, negotiating and purchasing media. We can also create advertisements for media.
Content Creation: Are you thinking of creating a flyer, brochure, video, Facebook/Twitter outreach, or newsletter? Contact us first, please! At a minimum, everything that’s created at SHP should come through our office to review. Ideally, we’ll help you plan and create content that’s high-quality, on-strategy, and compliant with campus identity and brand standards.
Event Support: While we are not event planners, our office can help with event communication, promotion and publicity such as: graphic design, flyers, advertising, postcards/invitations, giveaways, collateral materials, web presence, social media promotion, emails, signage, campus and health system coordination, sponsor coordination, media coverage, campus and community calendar listings, etc. If your event audience includes alumni, we’ll also include Michelle Custer, SHP Advancement Officer. If your event is a major campus event, you may wish to also use resources from the MU Conference Office. For most events, please allow 60 days for the most effective promotion and publicity. Contact the Building Coordinators for reserving the Lewis/Clark lobby or courtyard.
Flyers: Our office should review/approve flyers created by SHP departments and programs. Building coordinators are responsible for tracking which flyers are approved to post in specific locations throughout Lewis and Clark Halls.
Marketing/Communication Planning: We develop and implement the strategic communication plan for SHP, and can create custom plans for departments, programs, events, special projects, etc. For major events, please allow 60 days.
Media Relations: We work with the MU News Bureau and independently to distribute SHP content to members of the media. In addition, we serve as the first point of contact for media inquiries. If you are contacted by a member of the media, or are interested in media training, please contact us.
Photography: We often provide photography services in support of content and event related projects. If you require faculty and staff head shots or would like to request event coverage by a photographer, contact us to discuss options and schedule.
Promotional Items: Perplexed by campus and health system identity standards? Need a vector file of the logo? No problem – we can help you through it.
School-wide Materials: Our office develops and produces school-wide materials and supports school-wide efforts and activities in the strategic plan, including: advancement, alumni relations and recruiting. Examples include: internal and external newsletters, SHP metrics, annual progress report, new faculty booklet, scripts and remarks, public statements, events and media relations.
Web Support: We create and support web pages for the school, departments and programs, and, occasionally, individual faculty members, labs and projects when there is significant research or creative work to be shared. Please contact us to help maximize your web presence. To request updates or maintenance to the web please contact us.
Telling the SHP Story:
SHP has the best stories at Mizzou – and it’s our job to make sure those stories get to the right people. In FY17, more than 162 million people saw SHP content. Do you have news to share? Let us know! Not everything warrants a major media push or a fully produced video, but we do our best to develop the content that’s appropriate for the story, and distribute it. At a minimum, most SHP stories find a home in SHP internal newsletters, web sites and social media.
Resources for SHP Faculty and Staff:
Logo Information: Please contact SHP Marketing & Communication for custom sizes and file formats.
Michelle Custer, SHP’s Alumni Association and Advancement Liaison
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